“Hey Rob I see we have tons of friends here on LinkedIn, let’s connect”

(I accept, but know full well that upon acceptance the chances are high they will spam me with some message right away.)
 
Yup, almost immediately they send me a message saying how great they are and how I must try their service.
 
Look, if I said this once, I’ve said it a million times, this is not the way to build trust with your audience. A sales pitch right after friend requesting someone is not the way to bond with your new friend.
 
Oh, well yeah they teach that “the more contacts, the better chance of adding sales” tactic.
Hmm, nope!
 
A more simpler approach to building that bond (that trust) and getting the conversation started would be… “Hi Rob, I see you write books for entrepreneurs, I would love to learn more about you, can we connect here on LinkedIn?
 
Then after I accept, you follow up with, “Thanks for the connection Rob, looking forward to reading your books and seeing how I can apply your expertise to my business.”
 
You see that approach now puts you in favor of your new connection.
You are now putting them first, instead of yourself.
You are flipping the script and asking how their expertise can help, instead of you pushing them on your product or service.
 
This approach gets your new found connection to bond with you faster without the need to spam them.
Which means more people are now trusting you, instead of despising you.

Rob is affectionately known as “Mr Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob has authored, coauthored or produced over 30 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more. Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.