“Hey Rob I see we have tons of friends here on LinkedIn, let’s connect”

(I accept, but know full well that upon acceptance the chances are high they will spam me with some message right away.)

Yup, almost immediately they send me a message saying how great they are and how I must try their service.

Look, if I said this once, I’ve said it a million times, this is not the way to build trust with your audience. A sales pitch right after friend requesting someone is not the way to bond with your new friend.

Oh, well yeah they teach that “the more contacts, the better chance of adding sales” tactic.

Hmm, nope!

A more simpler approach to building that bond (that trust) and getting the conversation started would be… “Hi Rob, I see you write books for entrepreneurs, I would love to learn more about you, can we connect here on LinkedIn?“

Then after I accept, you follow up with, “Thanks for the connection Rob, looking forward to reading your books and seeing how I can apply your expertise to my business.”

You see that approach now puts you in favor of your new connection.

You are now putting them first, instead of yourself.

You are flipping the script and asking how their expertise can help, instead of you pushing them on your product or service.

This approach gets your new found connection to bond with you faster without the need to spam them.

Which means more people are now trusting you, instead of despising you.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is an Authority Architect, Legacy Builder, speaker, author, podcaster, and Founder of Anspach Media.

For more than 30 years, he has helped entrepreneurs build authority, create meaningful relationships, and leave a lasting legacy through books, speaking, trusted guidance, podcasting, and immersive experiences.

He is the host of the E-Heroes Podcast and the creator of Embracing The Magic and Exploring The Magic.

1 Comment

Paul Douglas on December 21, 2018 at 10:17 am

Asking someone to buy from you after making a connection is like asking a girl to marry you after an introduction. It is kind of creepy as they have not yet earned the right to ask for a sale or for their hand in marriage.

Build trust, build value and ask for the sale.
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