Push Notifications

You’ve probably received notifications before from Facebook or some of the other social networks, but did you know you can set up these same notifications to alert your fans, friends and followers too? Yup, you can.

Even Fox News has jump on the notification bandwagon…and with great success I might add.

I started adding this notification system to many of my clients websites as it enhances the communication between you and your website visitors. Here’s a push notification I did for my book “Lessons From The Dojo”.

The notification was created in about 2 minutes and sent out to all those who “allowed” push delivery to their desktop. We ended up selling 3 books from that notification. Okay, 3 books doesn’t seem like a lot, but considering this is somewhat new technology, it certainly has some merit.

Here’s one we launched for a client who uses the notification to get more subscribers.

According to… http://searchmobilecomputing.techtarget.com/definition/push-notification

“Push notification, also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client.” 

Basically, it means you have to opt-in or “allow” the push notification to be delivered to your computer or mobile device.

The below notification popped up when I was ransoming searching for a keyword term and I landed on a site asking me if I would “allow” push notifications.

Regardless of your service, these push notifications can add tremendously to your engagement with your audience.

So what are benefits to using push notifications?

Well…

1. Faster delivery of your message
2. Doesn’t get lost in emails
3. Goes straight to your subscribers desktop (or mobile device)
4. Has better attention grabbing power than email or texts
5. Higher click thru rate.

Go try it…you might be surprised how easy it is to get people to take action.