Industry keywords often don’t work for specialized SEO because they tend to be generic and highly competitive, not necessarily reflecting the specific terms and queries used by potential customers.

To address this, Anspach Media has developed a unique approach called A.P.E. keyword indexing.

A.P.E. stands for Analytical, Psychological, and Emotional, focusing on keywords that resonate with the actual needs, wants, desires, frustrations, and pain points of the target audience.

This method aims to rank websites for keywords that real clients are typing into search engines, ensuring the content aligns more closely with consumer search behaviors and preferences. By concentrating on visitor-centric keywords rather than common industry jargon, Anspach Media helps client websites rank for specific searches, leading to better conversion rates and long-term client engagement​​.

This approach highlights the importance of understanding and aligning with the consumer’s perspective in SEO, rather than merely focusing on the competitive landscape within the industry.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.