Know-it-alls rarely know how it all works!
I get an alert that someone has commented on a blog article I wrote.
They reply with, “this is common knowledge stuff, everyone is doing it“.
So I respond to them directly and ask about their social media and what they are doing and find out they aren’t doing anything because it’s too much work.
Just because its common knowledge and you think everyone is doing it, you’d be surprised at the actual number of people who are really putting effort into their fan pages or marketing or anything in their business to make what they do stand out.
Stop telling people its common knowledge and start showing people what common knowledge looks like when put into action.
Common knowledge plus action equals power.
It’s that power that gives you authority and credibility and creates trust with your audience.