Know-it-alls rarely know how it all works!

I get an alert that someone has commented on a blog article I wrote.

They reply with, “this is common knowledge stuff, everyone is doing it“.

So I respond to them directly and ask about their social media and what they are doing and find out they aren’t doing anything because it’s too much work.


Just because its common knowledge and you think everyone is doing it, you’d be surprised at the actual number of people who are really putting effort into their fan pages or marketing or anything in their business to make what they do stand out.

Stop telling people its common knowledge and start showing people what common knowledge looks like when put into action.

Common knowledge plus action equals power.

It’s that power that gives you authority and credibility and  creates trust with your audience.

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.