My Immersive Is At Walt Disney World… But It Does Not Compete With Disney

Recently, someone asked whether my “Embrace The Magic” immersive could be seen as competing with Disney.

Short answer?

No.

Not even close.

Yes, my immersive event takes place at Walt Disney World. Yes, we study guest experience, storytelling, systems, leadership, atmosphere, emotional connection, and operational excellence while we’re there.

But let me make something very clear…

I deeply respect Disney.

Always have.

I’m not trying to replace Disney.
I’m not trying to out-Disney Disney.
And I’m certainly not pretending to be affiliated with Disney in any official way.

In fact, my immersive actually supports the Disney ecosystem.

Every attendee coming to the immersive is:

• eating at Disney restaurants,
• purchasing Disney tickets,
• buying Disney merchandise,
• and utilizing Disney services.

Including Disney VIP services.

We are not circumventing Disney.
We are not bypassing Disney.
We are not competing with Disney offerings.

Quite the opposite.

We are paying customers who appreciate what Disney has built.

What makes my immersive different is that entrepreneurs experience Disney through a different lens.

Most guests visit Disney for rides and entertainment.

Entrepreneurs attending my immersive are also observing:

• customer flow,
• guest appreciation,
• emotional storytelling,
• operational systems,
• branding consistency,
• atmosphere creation,
• team culture,
• and experiential marketing.

It’s an entrepreneurial observational experience.

That’s it.

And honestly, much of what we discuss can apply to any business:

• restaurants,
• law firms,
• retail,
• consulting,
• healthcare,
• speaking,
• publishing,
• home services,
• and beyond.

Disney simply provides one of the greatest real-world examples of immersive guest experience ever created.

I’ve spent years studying those systems as an entrepreneur, marketer, publisher, and author.

That admiration led to books like:

• Marketing The Magic: “Behind The Scenes” Business Strategies From Walt Disney World
• Embracing The Magic: “Behind The Scenes” Study of Walt Disney World’s Parks, Resorts, Experiences and Media Ecosystems
• and an upcoming “behind the scenes” book

None of those books were created to compete with Disney.

They were created to help entrepreneurs think differently about:

• service,
• storytelling,
• customer experience,
• and long-term legacy.

That’s the mission.

And unlike the large unofficial tour operations Disney may rightfully have concerns about, my immersive is intentionally small and curated.

I only do a couple events a year.

This isn’t a mass-volume operation.
It’s not a daily guided tour business.
It’s not an unauthorized VIP replacement service.

It’s a high-level entrepreneurial immersive experience for business owners who want to observe excellence in action.

And perhaps the most unique part…

Each attendee contributes a chapter to a future collaborative book sharing what they learned and experienced.

So they don’t just leave with memories.

They leave with:

• perspective,
• relationships,
• inspiration,
• clarity,
• and an authority asset tied to their personal journey.

That’s very different from simply “taking a Disney trip.”

At the end of the day, I’m grateful Disney created something worthy of studying.

Because whether you’re a fan of Disney or not, there’s no denying they’ve built one of the most recognized experiential brands in the world.

And entrepreneurs can learn a lot from that.