Kitchen Table SEO. What is it?

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Well, I am here, sitting at my kitchen table, I’m Rob Anspach and I have been teaching SEO for a number of years. I even wrote a book called “Optimize This” and I just got an interesting chat from an attorney that I help out and he shared this with me. He received this from another attorney who is looking to increase their SEO using Google+ and it goes like this:

“I am working on trying to get my Google Page to rank a little higher. Could you do me a big favor and give me a five star rating on my two Google local pages? If I could ask you, would you write just a few lines in the description and mention my town and that I’m an attorney, or I’m a criminal defense”, blah, blah, blah, “in the description so it will help with my rankings? If it is possible to work one or both of the phrases into the three or four lines of text and my name, that will help a lot.”

There is a flaw to that. It doesn’t work. That is not SEO. That is trying to scam a system into thinking that you are better than you are. If you’re an attorney, you’re a doctor, you’re a professional, you’re an entrepreneur who is looking to get higher rankings, those types of testimonials don’t work. Yes, a testimonial does work but when you are telling a customer or client or patient what to write, uh-uh. When you’re telling them that they have to incorporate certain key words in those phrases, uh-uh, doesn’t work. Google+ is great for leaving testimonials, for reviews, but they have to be natural reviews and they have to not seem like you are stuffing keywords. If you are coaching someone on what to say, then your testimonial is shot. Google is going to look at that and say, “Look at all these same keywords over and over and over again.” Uh-uh, that is not how it works.

If you want more traffic to your website then you need to go in to your meta-tags, which are your meta-titles, meta-descriptions, meta-keywords, on your website and change them to reflect what is on the page, to what you do, to your city, your town. There is a whole process but you can’t game the system to tell Google how things are supposed to be. That is not how it works. In my book, “Optimize This“, I tell people, when you are searching for keywords to use for your website, for your SEO, then you need to think like an APE. What that means is … APE is an acronym for A means Analytical, P means Psychological, E means Emotional so the analytical, psychological, and emotional, those are the keywords that you need to look up to reflect your service. This is what we do every single day.

We help people just like you rank their websites higher. Not by trickery, not by scamming, not by keyword stuffing. We do it with natural, progressive, keywords that Google is going to look at and say, “Yes, let’s rank him better because he is doing it the right way, he is not using trickery, he is not stuffing keywords, he is not telling his patients, clients, friends, whatever, what keywords to use.” This is Rob Anspach here at my kitchen table bringing you an SEO tip. Catch you later.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.

1 Comment

Jonathan King on November 16, 2016 at 4:48 pm

Once again Rob, great practical advice! Any flow other than a natural flow, is a manufactured flow. Authenticity is definitely the key and there is no shortcuts to authenticity.
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