Having thousands of fans may look impressive but when they don’t comment, like and share…there’s a problem.

And that problem is a sign you did something you shouldn’t have.

You valued quantity over quality!

A call I received wanting my help:

Caller: I have 60k fans and no engagement can you help me?
Me: I can help you, but I won’t
Caller: But why not, I don’t understand
Me: When did you buy the fake likes
Caller: (pauses) The what?
Me: You know what I’m talking about, the fake fans to your page.
Caller: Well…
Me: Well, it may have sounded like a good idea at the time, but sadly, it’s a dumb move and doesn’t show me that you truly value building a real relationship with your followers.
Caller: So how much to fix?
Me: Honestly, I won’t fix it, nor will I take you on as a customer. Deceiving people with fake likes tells me you don’t have integrity and thats a sign you can’t be trusted.

The very first thing I do before agreeing to take on a client is look at their fans in relation to their engagement. If they tell me they have 60,000 fans and yet are only getting 6 or 7 likes to the post with no shares or comments it immediately throws up a red flag and tells me they bought fans.

If that’s the case…the fan page might as well start over because it will take time to remove all those fake names…and since time equals money…those fake names will cost you. Sure, you might have only spent $5 per thousand to get those fans but it’ll cost 100 fold to get rid of them.

Yes, it sounds so appealing doesn’t it? Instead of building up a proper fan base which takes time, you can pay someone and almost like magic…they appear.

Sadly, that’s not how building a fan base works. It takes time. It takes effort. It takes learning. You can’t skip the steps. Nor can you cheat the system.

It’s about quality over quantity!

It’s about educating, entertaining and engaging with your audience so they want to share the experience they discovered on your page with their fans, friends and followers.

I would love to learn more about your social media strengths and weaknesses, please take a few minutes to complete the questionnaire link below and tell us how you use (or don’t use) social media to grow your fan base.