Are you really too busy? No, nobody is too busy. It’s just a matter of priorities.
Hi, I’m Rob Anspach with Anspach Media, and I want to teach you how to create lots of content from one video. I know it’s kind of hard to believe, because all you have to do is get in front of a camera and start talking and people say “how do I create all this content that you’re going to share with us”?
Look within every video, you have an audio, that audio can be stripped and used as a podcast, that audio can also be transcribed and that transcription can be used as blog articles. You can take snippets, little pieces of the video and share it to social. You can create quotes, memes, and then you can assemble everything that you did with all those articles and create a book. Now, when people comment on those articles or those videos, now you have testimonials. You can create other stuff with all the Q and A that you’ve assembled from what people are commenting on. You can share everything out in an email. You can create a lead gen. You can create a landing page. You know, those are just 10 examples from one video.
So if your video is three to four minutes long, great. Now you’ve got a podcast that’s three or four minutes long. I always try to keep videos a couple minutes long, because that way it creates enough content that when you create an article, you have 400 to 500 words that you can share out on your website or on LinkedIn or anywhere else that you share articles. Now, if you’re going to keep saying, I don’t have time, I’m too busy. Then take that one video, give it to somebody. There are services out there like Rev or Temi, (T E M I) that will transcribe your information for a cost. Rev is like a dollar a minute. Temi is 25 cents. A one is human transcription. One is computer. Whatever you prefer.
Now you have content that you can use other places. It’s not that hard. It’s not that difficult. A podcast takes a little bit of time, but same thing. You pay someone, you take that audio, you put a bumper. I don’t use bumpers, but other people do. They like to put a little intro music and outro music. Look, I record all my E-Heroes Podcast on video, and I don’t do any editing. I might throw in a graphic, put the person’s name and website information and I send it out. That’s it. I produce hundreds of pieces of content every single week. And I do it because I have a system in place that allows me to take one video and what I call mass share, you know, audio, transcript, snippets, quotes, you name it. It goes out. I sent it to emails. I send it to social. I send it to YouTube, Instagram, MeWe, Parler…anywhere I think people are going to consume my information. I share it.
Now why do I want to do that? Because not every person that’s in your audience., your tribe, is going to follow you on Facebook. They’re not going to follow you on MeWe. Or YouTube. But by splintering all your information out there in different formats, you’re going to entertain, educate and engage your audience no matter where they are. So you’re not too busy. Stop thinking about being that way. Learn to prioritize any questions, reach me at AnspachMedia.com comment below, and we’ll see you on the next video.