My good friend Gerry Oginski (a New York Medical Malpractice Attorney and creator of the Lawyers Video Studio) posted the below message to his Facebook page and with his permission I thought I would share it, as it’s the perfect example of building trust with your audience.

Gerry OginskiWhen building trust with your online viewer, one of the best ways to illustrate your point is with a story.

“Let me share with you an example of how I was able to help a young woman who had this exact problem…”

Then, proceed to tell your viewer the story.
Keep it short.
Keep it simple.
Keep it relevant to the message in your video.
Then, when you’re done with your story, you MUST tell your viewer WHY you just told them that story.
Do NOT hope your viewer will connect the dots.
Some will.
Most will not.
Then, after you’ve told them WHY you just told that story, you MUST tell your viewer what to do next.

Yeah, it’s just that simple. Building trust sounds complicated but in reality it’s downright common sense stuff that most people over look.

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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

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