Think of Adwords not as an advertising tool but as a way to answer your prospects questions. The same questions customers constantly asked can be turned into specific Adwords that help you attract the right clientele with the least amount of effort.


I see way to many entrepreneurs just sucked into the illusion that Adwords is the best use of their money only to realize at the end of the month their credit card was just charged 4x more than they thought and the return on investment was ZERO. This is exactly why I teach effective methods to optimize your website so that your site shows up in the ranks regardless if you use Adwords or not.

But Adwords can be effective too! It just takes a bit creative thinking.

The key is not to be generic in your Headline or Ad Text…its about weeding out those who really don’t fit your criteria…and focusing on those who really want to learn more about you.

You headline can’t exceed 25 characters and your ad text is 70 characters over 2 lines (35 characters each) not a lot for fluffery. So be compelling, precise and to the point.

The same questions people are curious about are the same questions they will use in searching for your product or service. That’s where you begin.

Turn all those questions into precision marketing headlines.

  • Why Weight Loss Surgery
  • What’s a Pre-Op Liquid Diet
  • Is Gastric Sleeve Right For Me
  • How Much Weight Will I Lose
  • I’m Overweight Now What
  • Who Can Help Me Lose Weight

Then in the Ad Text you can expand on how you can help the reader with a solution, a call to action and way for them to gain more information.

By avoiding the generic headline and text ad everyone else is running and being more concise in your Adwords wording you will end up with a customer that trusts you more, spends more money and refers you to their friends faster.

Plus, by having headlines based on questions you are cutting down on wasteful Google Adword spending and being more precision oriented in attracting the right clients with minimal effort. Thus, cutting down how much you are spending every month on ads.

The same tactics can be used for Pay Per Click, Facebook, Instagram, Twitter and the host of other online services entering the online ad game.

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.