Getting The Most From Your Adwords Campaign

by

Google Adwords

Think of Adwords not as an advertising tool but as a way to answer your prospects questions. The same questions customers constantly asked can be turned into specific Adwords that help you attract the right clientele with the least amount of effort.

Adwords

I see way to many entrepreneurs just sucked into the illusion that Adwords is the best use of their money only to realize at the end of the month their credit card was just charged 4x more than they thought and the return on investment was ZERO. This is exactly why I teach effective methods to optimize your website so that your site shows up in the ranks regardless if you use Adwords or not.

But Adwords can be effective too! It just takes a bit creative thinking.

The key is not to be generic in your Headline or Ad Text…its about weeding out those who really don’t fit your criteria…and focusing on those who really want to learn more about you.

You headline can’t exceed 25 characters and your ad text is 70 characters over 2 lines (35 characters each) not a lot for fluffery. So be compelling, precise and to the point.

The same questions people are curious about are the same questions they will use in searching for your product or service. That’s where you begin.

Turn all those questions into precision marketing headlines.

  • Why Weight Loss Surgery
  • What’s a Pre-Op Liquid Diet
  • Is Gastric Sleeve Right For Me
  • How Much Weight Will I Lose
  • I’m Overweight Now What
  • Who Can Help Me Lose Weight

Then in the Ad Text you can expand on how you can help the reader with a solution, a call to action and way for them to gain more information.

By avoiding the generic headline and text ad everyone else is running and being more concise in your Adwords wording you will end up with a customer that trusts you more, spends more money and refers you to their friends faster.

Plus, by having headlines based on questions you are cutting down on wasteful Google Adword spending and being more precision oriented in attracting the right clients with minimal effort. Thus, cutting down how much you are spending every month on ads.

The same tactics can be used for Pay Per Click, Facebook, Instagram, Twitter and the host of other online services entering the online ad game.

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Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.

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