Using Testimonials Effectively

Saw this on a website…and yes it actually says, “customer”.

When I called to ask about price and what kind of service he offers, I was surprised to hear how much he does to make his customers happy. He offered me a great price and did an outstanding job! And now that price is locked in. I have told all of my friends and family about him and his professional approach. He was trustworthy and had NO hidden fees, like some others out in the business. – Customer

Okay, now that you read it…here’s my thoughts…
Why does customer not use his real name and city?
With no picture of client how do we know the testimonial is not fake?

I would encourage you when people leave reviews about you or your service on online services such as Yelp, Facebook, Google+, Angie’s List and others to take a snap shot of the review and use it on your website or social pages.

Here’s a few testimonials about my SEO services…

Here’s a few about my book “Lessons From The Dojo“…

And of my book…”Share:27 Ways”

Of being a member of my Facebook group page… “The Business Dojo”

If you’re going to use testimonials, make sure they are credible, real and can attest to your authority, credibility and trust within the community you serve.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.