Last week a client asked me to add content to his Facebook fan page. Yet, he couldn’t remember what the admin password was to get into the page. It was determined that he never set the page up nor was he even listed as an administrator of the page.
Apparently it was set up long ago by an employee who no longer worked there. The page hadn’t been updated since 2014. Oh, but he had been updating fans! Just not on that page!
Seems, he discovered the problem of not being able to access the page long ago and set up a personal page under his company name. And for two years, posted lots of content.
Then Facebook suspended his page! Whoops! No warning…no explanation…no nothing!
I’ll tell you why!
Personal pages are set up for individuals not businesses. Fan pages (or business pages) are set up for businesses, speakers, authors, celebrities, etc, etc…for the purpose of promotion. So setting up a personal page under your business name is a BIG WHOOPS!
So what to do?
We created a brand new business page for him! Yep, and we curated information from the original business page he had (which he couldn’t get admin access) and we added it to the new business page.
Not just added it, we back dated and made it look like the page had substance and has been around for a while. Then we launched it.
Within three days he was up to 100 likes. And after five there were 200 likes to his new page.
Okay, so why do I tell you this?
What’s so big about creating a new Facebook business page?
Sometimes it’s easier to create a new page then try to salvage the old one or fight with Facebook on why they suspended your page. In my clients case, trying to resurrect a page that hadn’t been posted to for over 2 years would’ve taken time. And waiting on “the powers that be” at Facebook to unsuspend an account that was created for the intent of bypassing their rules didn’t seem like a feasible plan.
Now, if you have thousands of fans and the stress of creating a new page is overwhelming…well, I get it! Yes, you will lose them. But its temporary! You can rebuild your pages following very easily. Don’t sweat it!
Social media isn’t worth stressing over. Sure, it’s a hassle…maybe it frustrates you…maybe you even consider it a huge time waster, but to your fans, friends and followers they just want to hear from you. Creating a new page gives you the opportunity to start fresh, it allows you to make changes to the page that you couldn’t before and to add additional content that keeps those fans coming back for more. Most of all it helps educate, entertain and engage followers to learn about you and how you can benefit them.
A new page gives you the opportunity to build trust with your tribe.