It’s easier than you think, but you’ve got to do this one thing everyday.
Hey, I’m Rob Anspach from Anspach Media. Want to know what this is all about?
Well, I got this little cartoon character up there and he’s attracting, well using a magnet to attract likes.
In regard to social media over the last decade everybody says, “in order to attract your fans, friends and followers, they have to know, like, and trust you”, correct?
Well, it’s more than that.
What I’ve been noticing over the last few months is a lot of businesses are so frustrated with social media. They’re so tired, and they stopped posting.
And the secret…
You just have to post once a day.
I know that posting once a day to most companies is hard. They don’t want to do it. They’ve run out of things to say.
I recently looked at Walt Disney World’s Facebook page (because we are planning a trip there in October), and even the king of content is not posting every day anymore.
And it kind of burns me because there’s still a lot I want to learn about Disney World, and yet some days no posts. None.
The simple fact is if you want to win trust, you have to keep communicating with your audience. Even taking away a few days, people are going to leave your channel. They’re going to leave and they’re going to say, “you know what, they just don’t care about me”.
In order to keep attracting your existing fans to keep getting them to come back and attracting new fans, you have to post content at least once a day. It doesn’t always have to be engaging content.
It can be content that’s just trivial.
It can be content that you know you think is helpful.
It may not always get the likes and the comments but it’ll keep fans coming back and some will say, “you know, this is great stuff”.
You just need to keep posting at least once a day.
Because people are going to go back through your posts and they’re going to check. And they’re going say, “wow, you know what? I didn’t check today’s post, but let me check yesterday, to see what they posted about“.
Sadly you didn’t post for a whole week. And they’re like, “they don’t care about me”.
People have short attention spans.
In the movie Dory by Walt Disney – Dory is kind of a short term memory fish who can’t remember where she’s going or where she’s been or who her friends are. Well, that’s what social media has kind of made us into. We’re all trying to keep swimming or remember to keep swimming, but we need that direction. We need that focus. We need to know that those businesses that were fans of are continuously telling us things about them.
So keep posting!
Two years ago I came out with a book coauthored with Lorri Ratzlaff called No Experience Necessary: Social Media For The Boomers, Gen X-ers and the over 50 Entrepreneur. That book deals with using social media to build your legacy. And as long as you’re posting every single day to excite people about that legacy, they’re going to be more in-tuned to what you have to offer, to what you are doing, and how you’re educating them. They’re going to be more inclined to want to spend money with you.
Years prior, I wrote one of my first books was SHARE: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers. And a lot of people said it was the easiest social media book they’ve ever read because it made social media simple. It gave the readers simple ways to post, and to learn how to make social media not so stressful.
And that’s what I want you to understand, is that in order for you to continue to attract and build an audience, you have to make sure that you’re there every single day with some type of content, a video, a post about your business, an offer. It doesn’t always have to be about you or your business. It could be something motivational. It could be a testimonial. It could be something your employees did that day. It could be how you’ve helped somebody, or it could be about the weather. It could really be about anything.
You just have to post.
People don’t always want to be sold to, they want to be educated and entertained. So give them the education and the entertainment that they’re looking for and they’re always going to want to come back.
But if you go dark, even for a day, you’re going to start losing fans, friends and followers. So continuously put content out there every single day. If you’re struggling, get my books. If you really don’t have the time to do it, this is what we do every single day for our clients. We can help you. We design content every day for people just like you that gets their audience engaged so that they know that you’re still out there helping them.