Card or App?

For years customers have been trained to scan their rewards cards at grocery stores, department stores, gas stations and even restaurants. They would build up points or discounts or even cents off per gallon at the gas pump.

Yet, millennials didn’t want to carry around those plastic reward cards or even have them dangling from their keychains.

So, the rewards cards got turned into phone apps. And the frustrations began.

Some of the grocery stores, gas stations, department stores and eateries switched from issuing rewards cards to telling people if they wanted their rewards they would have to download an app.

The problem is that consumers although trained to text and check social media from mobile devices, forget they have an app for that. It’s just easier to pull their keys out with their rewards card attached and scan.

Sorry, no rewards cards…you need an app.

So, the stores are no longer giving out plastic rewards cards in favor of phone app usage.

The downfall…businesses are seeing a decline in repeat business.

Yup, all those years training customers to use cards have been tossed to the wayside for the convenience of a phone app that only the millennials use.


Rob is an experienced Digital Marketing Strategist, Author, Corporate Ghostwriter, Speaker and Trust Creator who can transform and monetize your brand.He's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers", "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships" and "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest."Rob helps companies across the globe generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.