Trust with your tribe begins with your image.
It’s your brand and it allows your fans, friends and followers to not only know what you look like, but get comfortable with you.
If you want your business to grow, use your image!
I see it all the time, the hesitation entrepreneurs have putting their image out there. And by image I mean their face.
They fear the unknown, the uncertainty, the finger pointing if something goes wrong.
And when I ask why they started the business they say to make money, yet putting their face on everything (social, tv, radio, newspapers, etc) wasn’t what they had in mind.
When I remind these entrepreneurs that real estate professionals, lawyers, and a vast number of other industries that tend to put their image out there are more prone to get higher sales and repeat business than those that don’t, I usually get “really, tell me more.”
Then the plan to brand their image begins.