Well, I just discovered that a friend unfriended me.

He had invited me to his marketing event being held about an hour away from me. I said I was interested.

Unfortunately, another one of my friends was dying and I had to pick where my energies would be better spent. I chose to help the family of my dying friend.

Ironically, I had also been invited by another friend to attend a mastermind event in Vegas which would have been awesome.

But, again due to my decision to help the family I declined to go. That friend was understanding.

Look, people will come and go in and out of your life. If your friendship with them is contingent on you attending their event, they were never friends in the first place.

And those people, will never understand what true friendship is all about.

You see, to me, paying my respects to the family of a fallen friend is the epitome of what true friendship is all about. Their life story is retold by their family members in different glorious ways.

You become inspired, their hopes & dreams become yours and you understand them so clearly. You can feel their presence and wish they were still alive.

So, if you feel your pettiness trumps my respect for my real friends then by all means go.

But, understand this, respect goes a long way…and, if one day when you have unfriended all your friends…

who will attend your life ceremony?

Oh, and 30 years ago this song inspired me to write in my high school year book, “Friends will be friends…right till the end.”

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 36 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.