Does being your authentic self work on videos?

(watch the video or scroll below and read the transcript)

Hi, I’m Rob Anspach and let me explain to why being authentic actually has more power then what you think.

Recently, a woman named Candace Payne made a video with a Chewbacca Mask, maybe you saw it. In the 3 weeks since that video went viral she’s gained over $420,000.00 in gifts from sponsors all over the world. From Kohls to Star Wars itself. Walt Disney Studios bought her to have a family vacation at the parks. She’s gotten appearances on TV shows. The reason why her video went viral is because it was authentic…it wasn’t scripted in any way, shape or form. She had this infectious laugh (kind of a cackle) and people loved it. She wasn’t trying to sell anything, she wasn’t trying to impress anybody she was just trying to be her authentic self.

So why do I share this?

You know, we’re all trying to make videos. Because right now videos are hot. I know some people that have thousands of videos and others are struggling to get their videos out there. So what I’m saying to you is that it’s okay if you need to script your video it may not go viral like Candace Payne’s Chewbacca video but if you can ad lib, like I am now. I’m actually in my backyard near my fire pit. Going and speaking to people being authentic you’re going to have more credibility in the market place. So if you know your product, if you know your service, if you know your customers just be your authentic self. That’s all people really want.

They don’t need to be sold on you. If they really feel a connection to you thats all you need to build trust. So anyway this is Rob Anspach, I hope you found this helpful. And I want you to go out there and be your authentic self. Make videos and just speak from the heart. And I guarantee you you’ll get more business being authentic then you will trying to have a scripted video.


Rob is affectionately known as “Mr Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob has authored, coauthored or produced over 30 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more. Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.