Video, blogs, social…oh, my! Sounds incredibly frustrating doesn’t it?
Yet, if you treat it as a way to build your authority it becomes second nature and something you wouldn’t trade for the world.
(watch my video or scroll below to read the transcript)
Repurposing content…is it that easy?
Yes it is!
Hey, I’m Rob Anspach come join me as I share with you the in’s and out’s of repurposing content. And yes, it is very easy.
You see, as you see back here, I read a lot of books, I also write a lot of books. And a lot of those books, a lot of the books you read, have repurposed content. And I’m not saying you’ve taken that content from someone else. I’m saying that people have taken their blogs, and they’ve taken their thoughts, and their opinions and their strategies and how they do things and they’ve gone from being in a blog, to on a video, to now in a book.
They’ve repurposed that content to serve multiple platforms, multiple medias and to attract different audiences. Not everyone is going to watch a video on YouTube. Not everybody is going to read a book. But by having the content repurposed whether be YouTube, whether be Facebook, Twitter, wherever…people are now finding you different places. And that is the main purpose of repurposing content. People need to be able to find you. And when they do, they need to be able to find the information you are providing.
Now why do I share this with you? Because I’ve been finding that people gravitate towards using just their blog, or using just video or using just social. And if you can combine all those elements together and make them work interactively your content is going to work so much greater for you. Your return on investment, the time you put into creating that content is going to pay off exponentially. So give it a try. Take the post you put on social media, expand on it. Make a video. Make a blog. And then take all the elements you ever put together and make a book out of it. It’s very easy. It just requires a little bit of forethought, little bit of planning, some strategy and in no time you’ll have an audience that considers you the authority in what you do.
Hey this is Rob Anspach, I’ll talk to you later.