Sure you’re coming up on Page 1 of Google…for your name!

But unfortunately 99% of people searching don’t know you and if they do, most likely aren’t spelling your name correctly.

Your meta title along with a meta description is what Google and the other search engines use to find and rank you. Using your name takes up valuable keyword real estate. Yes, we all like our name up top and in lights…it just feels and looks nice. But, in the SEO world…sorry to say…your name means diddly-squat.

One of the first things I do when asked to audit a website for possible optimization is look at the title banner…the header that shows up at the top of your website. Depending on the browser you’re using it could be displayed in the search bar or above the search bar. This title shows what is being displayed to Google and the other search engines.

So, instead of using your name…may I suggest you use keywords that best describe you: NY Medical Malpractice Attorney, Las Vegas Plastic Surgeon, Lancaster PA Chocolate Maker, Albuquerque NM Carpet Cleaner. These are the terms that people use to search. They are in essence the natural way of finding what you are after…use specific keywords followed by a city and state. Yep, the use of keywords will enable people to find you when they have no clue what your name is or how to spell it. Sure, they might find your competitor, but then again your competitors clients might find you instead.

So in order to win the placement of first page ranking with Google and the other search engines its essential your keywords are geared to what people are searching.

Keywords are the key to unlocking the search game. So when you need help in ranking your website on page 1…contact me. This is what I do. I help businesses revamp their SEO to rank them on Page 1 and to get them new business. If you’d like to learn more about us and how we can help you increase your search engine ranks call us at (412)267-7224 today.

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.