The Death Of My Childhood Toy Store

“I didn’t want to grow up, I was a Toys R Us kid
they had a million toys at Toys R us that I could play with
I had to grow up, Stop being a Toys R Us kid
But they had the best for so much less, it’ll really flipped my lid
From bikes to trains to video games
they were the biggest toy store there is (gee whiz!)
I did grow up, and watched as the toy store I loved change and said
I couldn’t be a Toys R Us kid
No more games, no more toys, oh boy!
I’ll never again be a Toys R Us kid.”

Nope, never again will I be able to say “I was a Toys R Us kid.”

But really happened?

What caused this corporation that catered to the dreams of kids to be no more?

Some blame the fact that in the early 2000’s when e-commerce giant Amazon started to grow, Toys R Us partnered with them to sell their toys online. Toys R Us didn’t understand nor wanted to invest in the technology of being a fulfillment center so they gave the task to Amazon. It wasn’t until years later that Toys R Us developed their own online system of selling their goods to their audience. Unfortunately, the damage was done and Toys R Us customers where now used to ordering online from various retailers and traffic to their brick and mortar stores diminished over time.

With less in-store traffic, and now lots of online competition, Toys R Us had to raise prices to keep overhead covered. And they stopped doing all the things that made Toys R Us a special place to go to for kids of all ages.

I stopped going to my local Toys R Us years ago when on several occasions they didn’t have the latest greatest “must have” toy. Their in store customer service was a joke and their return policies where riddled with hoop jumping and careless attitude.

So, although I can’t be a Toys R Us kid anymore, now that I’m grown up…well maybe it’s for the best.

I’m curious though, if you could change one element that you saw was wrong with Toys R Us that might have had a positive impact on them staying in business what would it be? Comment below.

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Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

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