Do you ever look at where your website traffic comes from?

I do…
– When it comes to search – 98.8% comes from Google.

– When it comes to social media – 93.8% comes from Facebook and 3.4% comes from LinkedIn

The average by the way is around 80% Google, 75% Facebook and 10% LinkedIn. So my numbers above tell me that I need to either (1) work on getting traffic from other sources or (2) up the ante so to speak and go all in on those platforms.

Now if I go all in I run the risk if those platforms ever shut down losing everything I’ve established. And if I spread out to other networks I run the risk of spending too much time to gain traffic that doesn’t equate to sales.

Google is the dominant player in the search engine game so making sure your website is optimized and ranking on Google should be a priority. But what about Bing and Yahoo and the other search engines? Well, when was the last time you used those networks? For me, Google is my default go to search engine, I stopped thinking about Bing and Yahoo as reliable search engines long ago.

Now when it comes to social media…the majority of your traffic will most likely come from Facebook then LinkedIn and the maybe Twitter, Reddit, Instagram, TikTok or even Snapchat.

For me, Snapchat just doesn’t register anymore as a traffic resource. I just don’t use it. My clients weren’t on it. And the effort I put into it wasn’t worth it.

Oh, but the gurus say you need TikTok and Snapchat to connect with the millennials. That they will be the ones with lots of money in the future. Yeah okay, but they don’t have money now and by the time they do, I will be ready for retirement so I’ll pass.

My clients are connecting with me on the networks I choose to be on. The networks that make sense to me and my business.

How about you?

Anspach Media | Website | + posts

Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.

Rob has authored, coauthored or produced over 40 books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.

Rob is also host of The E-Heroes Interview Series available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.

Rob is also available to share talks and give interviews. To learn more and to get started visit or call Anspach Media at (412)267-7224 today.