Website Copyright Date

The other day I was asked to optimize a website, something I do time and time again. And like the others this site suffered what the others did too. Bad copyright date.

A copyright on a website basically tells the viewer that its contents are protected from duplication from others and the date it was created or last updated.

The problem occurs when the copyright date hasn’t changed in years.

Thats a big deal because?

Well, for starters it’s almost 2018 and your 2006 website is now 12 years old.

So in essence it tells the search engines that you haven’t updated the website in almost a decade.

Sure maybe you have updated the blog or even some of the content but you neglected to update the copyright date. And that my friend tells the search engines your content is old and may not be relevant.

I make it a point when optimizing websites to always change the date of the copyright to the current year.

It may sound trivial but it tells the search engines that your site is being maintained and they should keep indexing it. Plus, keeping the date current adds in the credibility of the site and provides the readers with added trust value.

Plus, for legality purposes a copyright tells the viewers that the content on your website is currently up to date and is off-limits to duplication.

So that 2006 copyright needs to be updated. That 2010 website copyright needs to updated. Yup, even the 2017 date will need updated very shortly.

So make sure you keep the copyright date current to protect your website content and to tell the search engines to keep indexing it.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 25 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 60+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 380+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.