“Rob my business is unique, how can you help me convey my message if you’ve never helped this type of industry before?”

Before I even write the first word for your blog articles or design the content for your social or even figure out the keywords and phrases for your website SEO…I learn about you and why you started this unique business.

I discover your passion.

I ask questions.

I listen to your personality, the nuances and inflections.

And then, I start learning about your industry.

You see, you are what makes your business unique.

So, I focus on that first.

That way it’s easier to convey your message to your fans, friends and followers.

The way you do things, they way you explain how everything works, the way you talk to clients…that’s the uniqueness.

Once I understand that uniqueness, that’s when I craft your marketing message, and help you understand your brand awareness.

“But, Rob, wouldn’t it be better if I hired someone familiar with what I do to help me market?”

If that person can capture your personality within articles, social media posts and website content then sure. But what I find, is those that are in the same industry as you tend to use language that is industry specific and doesn’t help put clients or potential customers at ease. They don’t use your jargon, your personality or even passion and when readers discover it doesn’t sound like you, then the trust you hoped to create is gone.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 25 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 60+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 380+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.