Why is it entrepreneurs try so desperately to make it easy for customers to hire them, when they should be making it more difficult?

Now bear with me here and I’ll explain…

Most entrepreneurs have no way of filtering potential clients so they accept any and every person who responds to their advertising, their online marketing and referrals of all kind. They’ve made it way too easy to attract the wrong customers.

There is no mechanism, no funnel, nothing to separate the good customer from the bad customer.

They have an “everyone is welcome” policy. Not good…not good at all.

But…

Yup, there’s always a but.

And this but is the fear entrepreneurs have of making it more difficult for clients to hire them.

They think turning away business is bad. No, turning away bad business is good.

Entrepreneurs need to start understanding that not every customer is client worthy and not every sale actually makes them money.

Creating an attitude, or an atmosphere, that not every person who calls, visits, emails or texts you is qualified to be your customer will allow you to pick and choose who your clients are, while eliminating the hassles of dealing with negative, toxic or unscrupulous characters.

Rob Anspach

Anspach Media | Website | + posts

Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

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2 Comments

Elizabeth Long on January 17, 2018 at 8:19 am

This is an interesting concept. I wonder how I would attempt to funnel out the “bad” prospects.
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Greg Jameson on January 17, 2018 at 9:23 am

I think the problem is not that entrepreneurs don’t want to do business this way. Everyone basically understands the premise that you only want to do business with people who are easy to work with and will pay you lots of money – that’s the goal. The problem is that businesses are in various states of cash flow and often take on clients simply because they need the money now! So they bring on a client to solve their immediate cash flow needs and then are stuck with trying to figure out how to fire that client when cash flow improves (if its not too late because that client is such a time and energy suck).
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