Why Most Businesses Miss The Mark On Social Media

by

Simple…they’re afraid to show authenticity!

Yes, authenticity.

So here I am exhausted after mowing my lawn to try to teach you why you’re missing the mark.

Watch the video or scroll below to read the transcripts.

Why do so many businesses miss the mark on social media?

Want to know why? Hi I’m Rob Anspach. I’ve been teaching social media for about 7 years now. And one of the things I believe that entrepreneurs miss the mark on when it comes to social media…and excuse me I just got done mowing the grass… is they are afraid to get down and dirty, they’re afraid to show themselves sweating. They’re afraid to show themselves authentic and real. And that’s the problem… is that all these people on social media think it’s all about selling. It’s not!

It’s about people coming to each other in a trustworthy manner to show how compassionate they are, to show how authentic they are, to show how passionate they are about what they doing. So, you know if you’re struggling with social media then maybe it’s not how you’re posting but what you’re posting. If everything is about posting, “Hey buy from me, buy from me, look at my special, look at my coupon”…that’s not authentic, that’s not real! It may show a little bit of passion in what you’re doing but it’s not enough to excite your audience to want to come to you.

So take it from the guy who’s been teaching this stuff for the last 7 years, take it from the guy who’s not afraid to get down and dirty, to sweat, and to show people how this stuff works.

Anyway, this is Rob Anspach, I hope you found this helpful. If I can be of assistance call me my number is (412) ANSPACH or (412)267-7224 or you can visit me on my website.

I’m so tired I don’t even know what I’m saying, that’s how exhausted I am from mowing this grass. Anyway visit me at http://www.AnspachMedia.com

If you found this helpful, if something inside of you says “Hey, I like what’s he saying” give me a comment below. And I’ll see you on the next video.

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Rob Anspach is affectionately known as “Mr. Sarcasm” to his friends. To everyone else, he’s a Certified Digital Marketing Strategist, Authority Amplification Expert, Best-Selling Author, Podcaster, Speaker, and Publisher who helps entrepreneurs, experts, and organizations expand their influence, credibility, and legacy.

With more than 30 years of experience building brands and positioning leaders as industry authorities, Rob specializes in authority marketing, storytelling strategy, and digital visibility. He is known for helping experts move beyond simply being known… and become respected, trusted, and remembered.

Rob has authored, co-authored, or produced 65+ books covering topics such as social media marketing, podcasting, copywriting, personal injury law, military law, entrepreneurship, customer experience, life lessons, scams, sarcasm-driven business strategy, and more. His publishing and authority-building clients include attorneys, speakers, doctors, consultants, real estate professionals, coaches, and corporate leaders seeking to elevate their visibility and thought leadership.

He is also the host of The E-Heroes Podcast, featuring 385+ interviews with entrepreneurs, innovators, and industry disruptors. The show is distributed across major platforms including Apple Podcasts, Amazon Music, Audible, iHeartRadio, Spotify, and additional global streaming networks.

Through consulting, publishing, and strategic authority positioning, Rob works with businesses and organizations worldwide to help them increase revenue, strengthen brand trust, and capture high-value online opportunities.

Rob is available for speaking engagements, media interviews, podcast guest appearances, and corporate training programs focused on authority marketing, legacy branding, and strategic visibility.

To learn more or to get started, visit www.AnspachMedia.com or call Anspach Media at (412) 267-7224.

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