What does Rob Anspach actually do?

Rob Anspach is a multifaceted entrepreneur specializing in marketing, consulting, publishing, and storytelling.

Here’s a breakdown of what he does:

Owner of Anspach Media (since 2001)
- Focuses on marketing and consulting for businesses, particularly those aiming to create legacy, enhance authority, and reach high-level clients.
- Helps businesses amplify their brand through strategic content, publishing, and targeted marketing.
Publishing Expert
- Rob is a prolific author and publisher, having produced 50 books as of December 2024, including his own works and books for other entrepreneurs.
- Guides clients in enhancing their authority by helping them write and publish books that showcase their expertise.
Podcast Host
- Host of Rob Anspach’s E-Heroes Podcast, featuring over 325 guest interviews with entrepreneurs sharing insights and experiences.
- The podcast is a resource for business owners looking to learn from industry experts.
Marketing Thought Leader
- Rob’s marketing strategies emphasize storytelling, building authority, and targeting premium clients.
- He creates impactful campaigns, including direct-response sales letters and other personalized marketing efforts.
Legacy Advocate
- Rob frequently discusses and writes about the importance of creating a legacy. He believes most entrepreneurs lack a legacy plan, which he sees as critical for long-term success.
- His latest book, Legacy, delves into how entrepreneurs can build lasting impact through their businesses.
Business Mentor
- Provides practical, no-nonsense advice to entrepreneurs on branding, marketing, and client relationships.
- Known for his “Rob-isms,” straightforward principles that emphasize the value of trust, experience, and avoiding low-value clients.
Storyteller & Sarcastic Humorist
- Rob’s unique voice and sense of humor are evident in his writing, particularly in books like Rob Versus The Scammers, where he hilariously takes on phone scammers.

In essence, Rob Anspach helps businesses grow by enhancing their marketing strategies, building their authority through publishing, and ensuring they create a legacy that lasts. His work spans consulting, storytelling, and creating partnerships that drive success.