When thinking about the word “legacy,” few bands have left a mark on the world quite like Queen.

From their debut album in 1973 to their enduring popularity today, Queen’s music transcends generations, industries, and time itself. Their sound, their image, and the stories they told through their lyrics became iconic—creating a legacy that continues to inspire musicians, filmmakers, and even entrepreneurs. But what can businesses learn from Queen about building a legacy?

At Anspach Media, we believe that a legacy is something more than just what you create—it’s how what you create makes people feel, and it’s what you leave behind that continues to affect people in a meaningful way. Just like Queen revolutionized rock music and pop culture, businesses have the opportunity to revolutionize their industry and build an unforgettable legacy. Here’s how:

1. Be Authentic and Bold

Queen was never afraid to be different. In an industry full of musicians trying to fit in, Queen stood out by blending rock with opera, pushing boundaries with songs like “Bohemian Rhapsody.” It wasn’t just about making music—it was about doing it in a way that no one else had. Freddie Mercury’s unapologetic presence on stage, combined with the band’s theatrical style, created something never seen before.

For entrepreneurs, the takeaway is clear: don’t be afraid to be bold and embrace what makes your business unique. Standing out in a crowded marketplace requires authenticity and the courage to break from the norm. At Anspach Media, we help clients uncover and celebrate their authentic voice, using bold strategies that leave a lasting impact on their audience.

2. Create a Timeless Brand

Queen’s music is as relevant today as it was 50 years ago. Their songs continue to be used in films, commercials, and even at major sporting events. How did they achieve this? By creating something timeless. Their music wasn’t just a product of their time—it became a soundtrack for life’s biggest moments.

Your business has the same potential to create something timeless. Whether it’s through the products you sell, the services you offer, or the stories you tell, your brand needs to resonate not just for today, but for years to come. Anspach Media focuses on helping businesses build brands that stand the test of time. When you create something that continues to be relevant, you are building a legacy.

3. Leverage Teamwork

While Freddie Mercury’s voice may have been the focal point of Queen, the band’s success was built on the talents of all four members. Brian May, Roger Taylor, and John Deacon were all essential to the band’s sound and success. Their collective synergy created music that none of them could have achieved on their own.

Similarly, no business achieves long-term success alone. Building a legacy requires teamwork, collaboration, and a shared vision. Anspach Media emphasizes the importance of aligning your team behind a common goal, ensuring that each team member contributes their unique skills to create something much bigger than the sum of its parts. The key to long-term success is empowering your team to work together to build your brand’s legacy.

4. Tell a Powerful Story

Queen’s music tells stories. Whether it’s the operatic drama of “Bohemian Rhapsody” or the anthemic “We Are the Champions,” Queen understood the power of narrative. Their songs are filled with emotion, drama, and meaning that resonate with listeners on a deep level.

In business, storytelling is one of the most powerful tools you can use to build a legacy. By sharing your journey, your values, and your mission, you connect with your audience in a way that goes beyond just selling a product or service. At Anspach Media, we help entrepreneurs craft powerful stories that captivate their audience and create emotional connections that last. It’s not just about marketing—it’s about creating a narrative that becomes part of your audience’s life.

5. Embrace Change and Adaptation

Queen was a band that continuously evolved. From their early rock roots to experimenting with funk, pop, and even electronic music in the 1980s, Queen wasn’t afraid to adapt to the times while still staying true to their essence. They didn’t just follow trends—they innovated and adapted in a way that kept them at the forefront of music.

In the business world, adaptability is crucial to building a lasting legacy. Markets change, consumer behaviors shift, and technology evolves. Your ability to embrace change and continuously innovate will determine your long-term success. Anspach Media helps businesses stay ahead of the curve, adapting their strategies to meet changing market dynamics while keeping their brand’s core values intact.

6. Leave Something Behind That Outlasts You

Perhaps the greatest testament to Queen’s legacy is that their music outlives them. Despite Freddie Mercury’s passing in 1991, the band’s music is still performed around the world, and new generations of fans continue to discover their brilliance. Queen’s legacy is more than their music—it’s the emotions, memories, and experiences that their art continues to inspire.

For entrepreneurs, the lesson is clear: a true legacy is something that continues to grow and impact people even after you’re gone. It’s about more than just building a successful business; it’s about creating something that leaves a lasting impact. Whether it’s through your products, your influence, or the lives you’ve touched, your legacy should be one that endures. At Anspach Media, we work with entrepreneurs to build businesses that are designed to leave a lasting impact on their industry, their clients, and their community.

Building a Legacy Like Queen

Building a legacy doesn’t happen overnight, but with authenticity, a powerful story, and a commitment to lasting impact, your business can create a legacy that endures like Queen’s. At Anspach Media, we help entrepreneurs craft their own unique legacy—one that stands the test of time, resonates with their audience, and continues to grow long after they’ve moved on to the next chapter. Just like Queen, you have the power to create something that outlasts you, making your mark on the world in a way that no one else can.

Let us show you how to build your legacy, one bold step at a time.