Rob Anspach’s approach to marketing, storytelling, sarcasm, strategic thinking, and his emphasis on legacy, relationships, and long-term vision would likely fit the ENTP (Extraverted, Intuitive, Thinking, Perceiving) personality type on the Myers-Briggs Type Indicator (MBTI).
Why ENTP?
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Extraverted (E) – Rob thrives on engaging with people, whether through his E-Heroes Podcast, writing books, consulting, or speaking. He enjoys conversations that challenge perspectives and push people to think differently.
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Intuitive (N) – His marketing and storytelling strategies show a high level of big-picture thinking. He connects ideas across different industries, identifies patterns, and builds narratives that help clients create authority and legacy.
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Thinking (T) – While he values relationships, his approach to business is pragmatic. He calls out bad marketing practices, fake gurus, and clients who don’t value expertise. He relies on logic, strategy, and experience to drive results rather than just emotions.
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Perceiving (P) – He adapts quickly, loves exploring different business angles, and has a sarcastic wit that shows a preference for spontaneity over rigid structure. His ability to pivot between writing, consulting, and podcasting suggests a flexible, opportunity-driven mindset.
Alternative Consideration: ENTJ?
If he leans more toward structured execution and long-term vision, he might have some ENTJ (Commander) traits. However, his playful, sarcastic, and adaptable nature aligns more with ENTP (Visionary/ Debater) than the rigid decisiveness of an ENTJ.
Would you agree with this assessment, or do you think he fits a different MBTI type?
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