by Rob Anspach | Aug 7, 2017 | Trust Creation |
Email tip: if you haven’t contacted your subscriber base in some time, don’t make the first returning email a marketing piece unless you want a high delete ratio or labeled as spam. I received an email this morning from a service I don’t recall...
by Rob Anspach | Jun 5, 2017 | Social Media, Trust Creation |
You’ve just connected with me on LinkedIn…congrats! But instead of sending me a direct message on LinkedIn saying “Hi” or “Thanks for the connection” you do something else. Something that could get you fined. “Oh, but Rob, I...
by Rob Anspach | May 21, 2017 | Discipline, Marketing, Social Media, Trust Creation |
At 6:30 this morning (time stamped) somebody on LinkedIn sends me this… “Rob, It’s been a while since we talked and I have a quick question. What type of investing are you doing now?” I reply at 8am… “Been awhile since we talked?...
by Rob Anspach | May 12, 2017 | Trust Creation |
The other day I received a call inviting me to speak at a prestigious college. However, it wasn’t your normal “let’s hire Rob” call that I normally receive. It was something else. Something that irritated me and prompted me to share the...
by Rob Anspach | Apr 23, 2017 | Marketing, Trust Creation |
I don’t solicit, cold call or reach out blindly to people… (people meaning entrepreneurs, business managers & CEOs) and here’s why… typically, the person has no idea who I am or what I can do for them. But they have a non-business friend...
by Rob Anspach | Apr 21, 2017 | Social Media, Trust Creation |
So you want to be my social media friend, let’s see if you can pass my test… (1) do you have a banner picture? (2) do we have at least 5 friends in common? (3) is your profile more than a year old? (4) do you have at least 10 pictures (of you or others) on...
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