by Rob Anspach | Oct 20, 2026 | Book Publishing, Marketing |
How a flattering book club invitation turned into a paid promotional pitch…and led me to an investigation exposing an impersonation scam involving the same organization. I’ve been in marketing for more than 30 years. I’ve seen questionable sales...
by Rob Anspach | Sep 7, 2026 | AI, Marketing |
My Conversation With Pauline Longdon Taught Me About Copy, AI and Ethical Marketing I’ve known Pauline Longdon for years. I’ve interviewed her before. She wrote the foreword to my book Wait, There’s More. We’ve talked marketing, copywriting, ethics, business and life....
by Anspach Media | Aug 22, 2026 | Marketing |
Joseph Graham and Rob Anspach recently sat down for a raw, unfiltered conversation about entrepreneurship, pricing, boundaries, social media, and why so many business owners accidentally sabotage their own authority. What was supposed to be a transcript turned into...
by Rob Anspach | Aug 10, 2026 | Marketing |
Somewhere along the way, business owners got hypnotized by dashboards. Website analytics. Social media insights. Engagement rates. Click-through percentages. Heat maps. Funnels. Bounce rates. They stare at graphs like they’re reading tea leaves. And yet… They’re still...
by Rob Anspach | Jul 18, 2026 | Discipline, Marketing |
Let’s just call it like it is… The younger crowd is loud. The experienced crowd is effective. And somewhere in between all that noise and effectiveness… is where real business actually happens. The Rise of Noise Scroll through any platform—especially TikTok—and it’s a...
by Rob Anspach | Jul 11, 2026 | Discipline, Marketing |
Do As I Say… Not As I Do (Protecting the Guilty… because hypocrisy deserves at least a little privacy.) Every so often I scroll through social media and see a post that makes me pause. Not because it’s brilliant. Not because it’s insightful. But because it’s...
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