Wise Guys Copywriting Handbook


Category: Tags: , ,


This book is a simple, down to earth guide, even a blueprint, for how to write compelling marketing messages and irresistible advertising and direct response copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions.

It is authored by direct response copywriter and marketing strategist, Anthony Policci who is often referred to as the “guru’s” secret weapon. He is the former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant Concepts, Inc.

(Foreword written by Rob Anspach)

In this book, you’ll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money. Why? Because the words you choose and put into print have power. Incredible power.

This book will teach you how to become intimately involved with that incredible power, and…be able to use it to win over your audience. But you must have a willingness to learn. As it’s been said in places as great as the bible and as enlightening as Spiderman comics, “with great power comes great responsibility.” Your responsibility is to use the secrets in this book to ethically sell more of your products and services…to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards.

In this book, you’ll discover:

*The REAL Purpose of Copy

*Why Certain Fonts Matter

*What’s TRULY Important To Your Customer

*What The “Wise Guys” Profiling Process Is All About

*How To Create Desire

*Why Testing Matters

*What The Most Important Element of Any Copy Is

*Common Mistakes To Avoid In Your Copywriting

Take action now…learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is… “where have you been all my life?”

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.Rob's the author of “Social Media Debunked“, “Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers” and “Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships” & "Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams" and the coauthor of “Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines“, “The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever“, “No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur” and “Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest” and contributor to “The Wise Guys Copywriting Handbook“. Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals.Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

You may also like…