Wise Guys Copywriting Handbook

$19.95

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Description

This book is a simple, down to earth guide, even a blueprint, for how to write compelling marketing messages and irresistible advertising and direct response copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions.

It is authored by direct response copywriter and marketing strategist, Anthony Policci who is often referred to as the “guru’s” secret weapon. He is the former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant Concepts, Inc.

(Foreword written by Rob Anspach)

In this book, you’ll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money. Why? Because the words you choose and put into print have power. Incredible power.

This book will teach you how to become intimately involved with that incredible power, and…be able to use it to win over your audience. But you must have a willingness to learn. As it’s been said in places as great as the bible and as enlightening as Spiderman comics, “with great power comes great responsibility.” Your responsibility is to use the secrets in this book to ethically sell more of your products and services…to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards.

In this book, you’ll discover:

*The REAL Purpose of Copy

*Why Certain Fonts Matter

*What’s TRULY Important To Your Customer

*What The “Wise Guys” Profiling Process Is All About

*How To Create Desire

*Why Testing Matters

*What The Most Important Element of Any Copy Is

*Common Mistakes To Avoid In Your Copywriting

Take action now…learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is… “where have you been all my life?”

Rob is an experienced Social Media Strategist, SEO Expert, Author, Corporate Ghostwriter, Speaker and Trust Creator who can transform and monetize your brand.He's the author of "Social Media Debunked", "Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers" and "Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships" and the coauthor of "Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines", "The #AskDrA Books 1 & 2: Easy & Practical Answers To Enjoying Life As A New Sleever", "No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur" and "Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest."Rob is the host & creator of the E-Heroes Podcast, an interview series for entrepreneurs, which can be found on iTunes, Player FM, Google Play, Apple TV, Subscribe On Android, I Heart Radio, Cast Box, Storiyoh, YouTube, TuneIn, Listen Notes & BluBrry.Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews.To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.

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