By Rob Anspach and Lori Ratzlaff
No Experience Necessary
Social Media For The Boomers, Gen X-ers and the Over 50 Entrepreneur
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No Experience Necessary
If the notion of using social media perplexes and frustrates you…
…and the thought of learning it just doesn’t sound like fun, then this book is for you.
It’s easy to read style coupled with examples, stories and observations makes this a must for the technologically challenged or the person afraid they might break something. And as a business owner, social media will become a valuable resource to create engagement with your audience, sell more products and boost your authority.
In this book by Rob Anspach and Lorri Ratzlaff you’ll discover…
- Why your story matters.
- What being visible really means.
- How to overcome your social media anxiety.
- What a hashtag is for and how to use it.
- The importance of building a legacy.
- Which social networks should you use.How to master video.
- Why building your online community is so important.
If you’re an entrepreneur, or have an entrepreneurial spirit, it’s those experiences that occur in your life that creates the value you bring to the world. Although, to clarify, it’s not necessary to be an entrepreneur to bring value to the world, it’s just that entrepreneurs tend to focus more on their storytelling abilities to connect with their friends, fans and followers. The problem arises when you believe your story, those experiences you’ve lived through, are not important to share with others. What we have discovered through our own social media teachings, is that those above the 50 mark are more prone to hold back because they feel since social media is new to them that their stories aren’t of interest to others. The reality is, and it’s extremely important…more like imperative for the future of the planet…that they share those stories.
Social media opens up that avenue where you can share your stories with others to get them to trust you faster. When that trust is built, new and exciting and wonderful relationships are possible.
“This book is the perfect guide for anyone who is looking to get started or improve their current social media strategy!
Lorri and Rob speak to the benefits of using social media to build your personal brand, grow your digital footprint and establish your value in your chosen platform.
I highly recommend this book to anyone who is interested in jumpstarting their social plan and wants actionable strategies and tactics that work!” – Chelsea Peltz
Best Selling Author
Rob Anspach
Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob’s the author of “Social Media Debunked“, “Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers” and “Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships” & “Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams” and the coauthor of “Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines“, “The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever“, “No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur” and “Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest” and contributor to “The Wise Guys Copywriting Handbook“. Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals. Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews.
Other Books
Lessons From The Dojo
101 Kick Butt Ways To Improve Your Life, Business & Relationships
Rob Versus The Morons
Overcoming Idiot Customers With Wit, Sarcasm and a Take No Bullshit Attitude
Optimize This
How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines
Share
27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers
Rob Versus The Scammers
Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams
Power Guesting
Insider Secrets To Profit From Being A Great Podcasting Guest
Wise Guys Copywriting Handbook
How To Create Marketing Messages And Offers They Just Can’t Refuse
Ask Dr A Book Series
Easy & Practical Answers To Enjoying Life As A New “Sleever”
This book was like being a dandelion in the dark experiencing sunshine. Each chapter like another ray of sunshine showing where businesses and life will blossom and grow through the easy use of these social media tips and explanation. Recommended for any age!
– Lucky One – an Amazon reviewer
As a boomer myself I was thrilled to find a social media book that spoke directly to my generation. Rob did a great job in explaining and making social understandable to my generation.
– Monica McPherrin
Just finished No Experience Necessary! An excellent resource for its target audience… the book is chock full of information, examples and explanations to inspire even those that are just beginning to explore the diverse world of social media! Kudos to authors Lorri Ratzlaff and Rob Anspach!
– Adam Hommey
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