By Rob Anspach & Paul Douglas

Optimize This

How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines

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Optimize This

Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines.

It’s hard to imagine that two carpet cleaners of all things would shake up the SEO world and bully their way up the search ranks. But that’s exactly what happened! And they did it using tried and true proven methods that left web designers dazed and confused.

In This Book By Rob Anspach and Paul Douglas You’ll Discover:

  • Effective Ways To Achieve Page 1 Ranking On The Search Engines,
  • The Importance Of The Right Keywords,
  • How Boosting Social Proof Enhances Authority,
  • Why Your Name Is Irrelevant,
  • How Using APE Thinking Improves Ranking,
  • Why You Should Never Hire This Celebrity To Build Your Website
  • and How To Become A Search Engine Bully And Dominate The World.

I’ve been around SEO for a long time, and there are so many people using questionable tactics that get sites penalized on Google for trying the latest, greatest fad to try to trick search engines. You won’t get any of that garbage with Optimize This! It’s actionable, clear advice that can be used by brick and mortar small businesses and online e-commerce sites alike. It’s also written with a sense of humor (calling Penguin, Panda and other Google updates “smelly animals,” for example.)

Rob and Paul demystify on-page SEO and encourage business owners to communicate properly for human beings who find your site, and it just so happens these strategies work really well for the search engine robots. They also add some tips to make your phone ring instead of forcing people to dig through pages and pages of the website to be able to hire you. They really understand that the end game is to be found and get paid, and to do it ethically.

I wholeheartedly recommend this book and have said so on my personal Facebook page. This is how I personally do SEO (plus I learned a few new things about ranking for multiple pages), and my sites always rank for my chosen keywords. Do this, it works!

There is one introductory section on using social media for SEO that looks a little fuzzy when you first read it, but keep going because it is explained really well in the chapters afterwards, even to non-technical business owners who have better things to do than sit on social media all day. This is a must read for organic on-page SEO.

If you already bought the book and haven’t read it, start. It is simple, can be done in a few minutes a day, and will make a big difference for you, especially if nobody can find you on search engines now.” – Holly Kollman

Best Selling Author

Rob Anspach

Rob is a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Serial Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience. Rob’s the author of “Social Media Debunked“, “Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers” and “Lessons From The Dojo: 101 Ways To Improve Your Life, Business and Relationships” & “Rob Versus The Scammers: Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams” and the coauthor of “Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines“, “The #AskDrA Book Series: Easy & Practical Answers To Enjoying Life As A New Sleever“, “No Experience Necessary: Social Media For The Boomers, Gen X-ers & The Over 50 Entrepreneur” and “Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest” and contributor to “The Wise Guys Copywriting Handbook“. Rob has also produced books for other clients including lawyers, speakers, doctors and real estate professionals. Rob is also host of The E-Heroes Interview Series available on Apple, Google Play, Stitcher, Spotify & many podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business. Rob is also available to share talks and give interviews. 

Other Books

Lessons From The Dojo

101 Kick Butt Ways To Improve Your Life, Business & Relationships

Share

27 Ways To Improve Your Social Media Experience, Build Trust & Attract Followers

Rob Versus The Morons

Overcoming Idiotic Customers With Wit, Sarcasm and a Take No Bullshit Attitude

No Experience Necessary

Social Media For The Boomers, Gen X-ers & the Over 50 Entrepreneur

Rob Versus The Scammers

Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams

Power Guesting

Insider Secrets To Profit From Being A Great Podcasting Guest

Wise Guys Copywriting Handbook

How To Create Marketing Messages And Offers They Just Can’t Refuse

Ask Dr A Book Series

Easy & Practical Answers To Enjoying Life As A New “Sleever”

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It’s a lot to learn but the real deal as far as what needs to happen to make your site rank. Lots of fakers say they will take you to the top but Rob (I ended up just hiring him instead of trying to learn how to do it all myself) got me to the top of my category in ONE MORNING. If you can do it yourself, here’s how. If you can’t, at least you know who can help you make it to the top.

– Shelly Browne, Georgia

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– Owen Hemsath, California

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I’ve known Rob a long time and we have taught a few seminars together, and he has written some really cool articles for Cleanfax. I have his previous book “Share” – and I knew his next one would be even better. “Optimize This” is full of good information for anyone trying to get an edge in online marketing. Not everyone can do it all, but Rob sums up nicely what it takes if you are ready to take on the Internet marketing game. 

– Dennis Cross

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