Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines.

It’s hard to imagine that two carpet cleaners of all things would shake up the SEO world and bully their way up the search ranks. But that’s exactly what happened! And they did it using tried and true proven methods that left web designers dazed and confused.

In This Book By Rob Anspach and Paul Douglas You’ll Discover:

• Effective Ways To Achieve Page 1 Ranking On The Search Engines,
• The Importance Of The Right Keywords,
• How Boosting Social Proof Enhances Authority,
• Why Your Name Is Irrelevant,
• How Using APE Thinking Improves Ranking,
• Why You Should Never Hire This Celebrity To Build Your Website
• and How To Become A Search Engine Bully And Dominate The World.

“I’ve been around SEO for a long time, and there are so many people using questionable tactics that get sites penalized on Google for trying the latest, greatest fad to try to trick search engines. You won’t get any of that garbage with Optimize This! It’s actionable, clear advice that can be used by brick and mortar small businesses and online e-commerce sites alike. It’s also written with a sense of humor (calling Penguin, Panda and other Google updates “smelly animals,” for example.)

Rob and Paul demystify on-page SEO and encourage business owners to communicate properly for human beings who find your site, and it just so happens these strategies work really well for the search engine robots. They also add some tips to make your phone ring instead of forcing people to dig through pages and pages of the website to be able to hire you. They really understand that the end game is to be found and get paid, and to do it ethically.

I wholeheartedly recommend this book and have said so on my personal Facebook page. This is how I personally do SEO (plus I learned a few new things about ranking for multiple pages), and my sites always rank for my chosen keywords. Do this, it works!

There is one introductory section on using social media for SEO that looks a little fuzzy when you first read it, but keep going because it is explained really well in the chapters afterwards, even to non-technical business owners who have better things to do than sit on social media all day. This is a must read for organic on-page SEO.

If you already bought the book and haven’t read it, start. It is simple, can be done in a few minutes a day, and will make a big difference for you, especially if nobody can find you on search engines now.” – Holly Kollman