Years ago, on one of my many visits to Walt Disney World, I came across a construction wall that had a quote from Walt Disney printed on it:
“You don’t build it for yourself. You know what the people want and you build it for them.”
That line stopped me in my tracks. Walt wasn’t talking about castles or rides—he was talking about mindset. About creating something bigger than yourself. About knowing your audience so well that what you build becomes timeless.
It was that very quote that inspired me to showcase my own quotes over the years. Except in my case, they became known as Rob-isms.
Now, you might be asking, “What are Rob-isms?”
Rob-isms are my signature truth bombs—short, punchy statements distilled from decades of entrepreneurial experience. They cut through the noise with sarcasm, authority, and real-world lessons, reminding entrepreneurs that success isn’t about gimmicks or fluff. It’s about building trust, delivering value, and creating a legacy that lasts.
Here are just a few:
- “People buy from those they know, like, trust, and feel safe with.”
- “The cheaper the client, the more hassles involved.”
- “Generic help gets generic results. Customized help builds empires.”
- “If your marketing sucks before AI, AI will only help you suck faster.”
- “Legacy without meaning is just noise. Tradition without emotion is just dust.”
- “Money fades, but legacy lasts.”
Some people collect souvenirs when they visit Disney. I collect insights. And like Walt, I share them so others can build something meaningful.
So the next time you see one of my Rob-isms floating across your feed, know that they’re not just words. They’re the foundations I’ve built my businesses on… and the same foundations you can use to build yours.
Click here to download the full list of my Rob-isms
Speaking of Disney…grab my book…
“Marketing The Magic: Behind The Scenes Business Strategies From Walt Disney World“
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced 60+ books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series with 350+ episodes available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.
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