You’ve probably seen the name. Maybe read a book or two. Or caught an episode of the E-Heroes Podcast. But if you’re still wondering “Who the heck is Rob Anspach and what does Anspach Media actually do?” — well, you’re in the right place.
I’ve been helping entrepreneurs, authors, and business owners build authority, amplify their message, and create legacy since 2001. Not with gimmicks. Not with hype. But with straight-up strategy, storytelling, and systems that work.
So here are 5 of the most common questions I get asked. If you’re curious, skeptical, or just want to know what makes us tick — read on.
Let’s dive in
Q: Why was Anspach Media created?
Rob Anspach: Back in 1995, I started a carpet cleaning business. It didn’t take long to realize that mastering marketing was crucial for success. That realization sparked a passion for marketing, leading me to found Anspach Media in 2001. My goal was to help entrepreneurs not just grow in profits, but in purpose—by building authority, creating impact, and leaving a lasting legacy.
Q: What sets Anspach Media apart from other marketing agencies?
Rob Anspach: At Anspach Media, we prioritize relationships. Our philosophy is “friends first, clients second.” We believe in building genuine connections, understanding our clients’ stories, and helping them craft messages that resonate. Our approach is rooted in authenticity, ensuring that marketing strategies align with our clients’ values and goals.
Q: What services does Anspach Media offer?
Rob Anspach: We offer a comprehensive suite of services tailored to help businesses amplify their authority and legacy. This includes:
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Business Consulting: Providing strategic guidance to align business goals with marketing efforts.
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Fractional CMO Services: Offering executive-level marketing leadership on a part-time basis.
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Digital Marketing: Encompassing content creation, SEO, social media management, web design, and more.
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Authority Marketing: Focusing on article writing, book publishing, copywriting, and podcasting to establish thought leadership.
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Special Programs: Such as the CoAuthor Accelerator, Deep Dive Marketing Audit, and Writers Retreats.
Our aim is to simplify the complex world of marketing, making it accessible and effective for our clients.
Q: How does your background influence your approach to marketing?
Rob Anspach: My journey began with a carpet cleaning business, where I learned firsthand the challenges entrepreneurs face. This experience taught me the importance of effective marketing and the value of building trust. I bring this practical perspective to Anspach Media, ensuring our strategies are grounded in real-world experience and tailored to each client’s unique needs.
Q: What is the core philosophy behind Anspach Media?
Rob Anspach: Our core philosophy revolves around trust and authenticity. We believe that by helping clients build genuine relationships with their audience, they can achieve lasting success. It’s not just about immediate profits; it’s about creating a legacy that endures
If you’ve made it this far, congrats — you’re either genuinely curious or just really like my sarcastic charm.
Either way, here’s the deal: Anspach Media isn’t for everyone. We don’t chase trends. We don’t do cookie-cutter marketing. And we sure as hell don’t cater to bargain hunters.
We build legacy. We create authority. We help serious entrepreneurs grow businesses that outlive the hustle.
So if you’re done playing small and ready to build something that actually matters…
Let’s talk.
Because mediocre marketing can go to hell.
Oh, speaking of going to hell…Have you read my newest series of books called “Can Go To Hell”?
No? Well then you must then. They’re consumer advocacy books that take on Debt Collectors, Slumlords, HOA Boards and The IRS. And yes, they’re available on Amazon.
Rob is affectionately known as “Mr. Sarcasm” to his friends - to everyone else he’s a Certified Digital Marketing Strategist, a Foremost Expert On Specialized SEO, a Best Selling Author, Podcaster, Speaker and Authority Broadcaster who can help amplify YOU to your audience.
Rob has authored, coauthored or produced 60+ books covering social media, search engine optimization, podcasting, copywriting, personal injury law, weight loss, military law, life lessons, scams, sarcasm, customer service and more. His book clients include lawyers, speakers, doctors, real estate professionals and more.
Rob is also host of The E-Heroes Interview Series with 350+ episodes available on Apple, Amazon, Google Play, Stitcher, Spotify & many other podcast channels. Rob works inside corporations across the globe, helping companies generate new revenue and capture online business.
Rob is also available to share talks and give interviews. To learn more and to get started visit www.AnspachMedia.com or call Anspach Media at (412)267-7224 today.
People who don’t comment on how awesome you are can GTH