In January 2001, Anspach Media officially opened its doors.

No investors.
No overnight success.
No “get rich quick” nonsense.

Just a belief that good marketing tells the truth, that relationships matter, and that legacy is built one client at a time.

Twenty-five years later, that belief hasn’t changed.

From Carpet Cleaning to Consulting

Before Anspach Media existed, I owned a carpet cleaning business. Not glamorous…but it taught me everything.

I learned how to earn trust in strangers’ homes.
How guarantees matter.
How referrals outperform ads.
How reputation spreads faster than any marketing campaign.

Most importantly, I learned that people don’t buy services…they buy confidence.

That foundation shaped how Anspach Media would operate from day one.

Marketing Without the Smoke and Mirrors

Over the past 25 years, marketing has changed constantly.

What hasn’t changed?
People still hate being manipulated.

Anspach Media never chased shortcuts, gimmicks, or guru tactics. We didn’t promise virality. We didn’t sell hacks. We didn’t hide behind jargon.

Instead, we focused on:

• Clear messaging

• Honest positioning

• Story-driven authority

• Long-term visibility

• Trust over trends

Marketing should support a business, not disguise it.

Books, Podcasts, and Authority That Lasts

Over the years, Anspach Media evolved beyond “marketing services.”

We became a publishing and authority-building company.

Books that protect consumers.
Books that build credibility.
Podcasts that amplify voices.
Content that compounds value instead of expiring in 24 hours.

Authority isn’t rented from social media platforms…it’s owned, and ownership lasts.

That philosophy helped clients stand out in crowded industries without selling their souls or their sanity.

Friends First. Clients Second.

One of the core principles at Anspach Media has always been simple:

Friends first. Clients second.

That means:

• No disappearing when budgets tighten

• No trash-talking former clients

• No “upsell or else” pressure

• No treating people like transactions

We’ve worked with entrepreneurs, professionals, authors, and business owners who valued experience, integrity, and long-term thinking.

Those are the relationships that last decades…not months.

Legacy Over Likes

Anyone can chase clicks.
Anyone can buy attention.

Very few build something that outlasts them.

Anspach Media has always been about legacy…helping people create something meaningful, visible, and durable.

A business that survives downturns.
A message that doesn’t expire.
A reputation that speaks before you do.

That’s the work we’ve done for 25 years.

Looking Ahead

The tools will change.
AI will evolve.
Platforms will rise and fall.

But the mission remains the same:

• Help good people be seen

• Help honest businesses grow

• Help stories outlive algorithms

Twenty-five years in, Anspach Media is just getting warmed up.

To every client, collaborator, reader, listener, and friend who’s been part of this journey…thank you.

Here’s to the next chapter.

— Rob Anspach