Search Engine Optimization
SeO
You could have the best information on your website, but if it can’t be found on the internet then you’ve wasted your money. Making sure your website is optimized for search makes it easier for people to find your information.
Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or a web page from search engines.
SEO targets organic traffic rather than paid traffic. Organic traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
From Rob Anspach (Anspach Media)
Why SEO?
Do a search for any keyword or phrase and you might end up with hundreds of page results. And very few people scroll past the first page. Which means if website doesn’t appear on the first page of results, that consumer will end up picking someone else to help them. That’s why SEO is so important and why website needs to rank on the first page for your industry specific keywords and phrases.