Copywriting
Words That Sell
Words…curious words…compelling words. Words have power. Words can change lives. Knowing how to use words to create desire or persuade someone to take action…that’s copywriting.
Copywriting is the art of writing convincing text for the purpose of advertising a product or service.
The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person to take a particular action.
From Rob Anspach (Anspach Media)
Why Hire A Copywriter?
My first experience with copywriting was reading a letter about why I needed to attend a marketing seminar. That was in 1998. And that event changed the very essence of how I communicate with my audience. It’s the words I use. It’s the sentences I construct. Instead of making sure my grammar is perfect or a comma was put in the proper place, my goal is to make sure my audience understands me. That they feel I’m having a one on one conversation with them. And that what I’m delivering is the exact solution that will solve their problem.