Why Industry Keywords Don’t Work For SEO

Why Industry Keywords Don’t Work For SEO

Industry keywords often don’t work for specialized SEO because they tend to be generic and highly competitive, not necessarily reflecting the specific terms and queries used by potential customers. To address this, Anspach Media has developed a unique approach...
Fire Your SEO Person Immediately

Fire Your SEO Person Immediately

If the person (or company) doing your website SEO is only ranking you for 1 or 2 keywords or phrases…fire them immediately. If they are telling you it takes months to rank your website…fire them immediately. If they string you along while they try to rank...
HOME is not a valid SEO title.

HOME is not a valid SEO title.

HOME + Your Company Name is a not a valid SEO title. Nor will it do anything to get your website ranked anywhere. Yet, the majority of websites I see all have HOME as the meta title to their main page. A meta title tells the search engines what your website is about...
Getting Found On Google

Getting Found On Google

On July 26 (2017) I took over the SEO of a law firms website. Their site had fallen into obscurity in the Googleverse. I worked my magic and 30 days later they were on the bottom of Page 4. You’re probably thinking who goes to page 4 right? Well, the rankings...
Hiring The Right SEO Company

Hiring The Right SEO Company

The right SEO company makes all the difference. When a typical SEO company calls you, ask them how many keywords or key phrases they will rank for you. Typically the answer is 3-5. Because that’s what they know how to do. Sadly, those 3-5 words are so common...