Trust Begins By Being Real

Trust Begins By Being Real

Grr, don’t do this on any social network. I receive a LinkedIn friend request from Ann D. so I accept. And a few minutes later I receive this message… “Hi Rob, my name is Shannon, Anne D’s assistant.” Then the message goes on and on about how great Ann is and...
Fixing Fake Facebook Followers

Fixing Fake Facebook Followers

I was asked to critique a Facebook page with over 1 million followers. They wondered how they could improve engagement. After about 3 minutes looking at a few posts I replied…get rid of all the fake followers. They then asked me how I knew they had fake...