engagement | - Part 2

Why Email Open Rates Are False

by Rob Anspach | Dec 8, 2018 | Email Marketing | 1 comment

Just because an email has been opened doesn’t mean it has been read or engaged upon. To me “open rates” are a fallacy that I don’t subscribe to. They give a false sense that your email is being read by so many. That’s false. Just because...

Does Increasing Engagement on Your Blogs Effect Google Ranking?

by Rob Anspach | Aug 10, 2018 | SEO, Social Media | 0 comments

Does Increasing Engagement on Your Blogs Effect Google Ranking? The question of engagement to your blogs effecting your google ranking is one I get often. As a consultant to lawyers, doctors and professionals around the globe the question usually comes after I tell...

Snapchat: First I Hated It, Now I Love It!

by Rob Anspach | Apr 27, 2016 | Social Media, Video | 0 comments

A year ago I loaded the SnapChat app on my iPhone and after about a day I deleted it. I thought this is one screwed up way to engage my audience. Seriously…what’s the appeal? You snap a picture or video and the viewer has 6 seconds to see it before it...