Navigating the Pond

Navigating the Pond

by Anspach Media | Oct 27, 2024 | Discipline, Marketing | 0 comments

Navigating the Pond: The Key Differences Between US and UK Marketing The United States and the United Kingdom share a language and a significant amount of cultural crossover, but when it comes to marketing, there are distinct differences that brands need to understand...
Marketing Versus Branding

Marketing Versus Branding

by Anspach Media | May 27, 2024 | Marketing | 0 comments

Marketing and branding, while often used interchangeably, are distinct concepts with unique roles in the business world. Let’s explore their definitions, differences, and interplay. Definitions: Marketing refers to the actions a company takes to promote and sell...