New Client Questionnaire

New Client Questionnaire

by Rob Anspach | Jun 9, 2021 | Discipline | 0 comments

Questions I’ll be asking new clients… Every entrepreneur should have a set of questions they use to interview potential customers, employees, and vendors. The list of questions is up to you. But being that I’m not normal in how I do things i will gladly...
Making It Difficult To Hire You

Making It Difficult To Hire You

by Rob Anspach | Jan 16, 2018 | Trust Creation | 2 comments

Why is it entrepreneurs try so desperately to make it easy for customers to hire them, when they should be making it more difficult?  Now bear with me here and I’ll explain…   Most entrepreneurs have no way of filtering potential clients so they accept any...
Targeting The Right Clients

Targeting The Right Clients

by Rob Anspach | Dec 21, 2016 | Discipline, Marketing | 0 comments

A Mott & Bow jeans ad popped up on my Facebook feed and so I was curious as to what makes them special. Hmm… $128 for a pair of custom jeans. Maybe for a single person who wants to impress everyone. But for us frugal dads & granddads…$128 can buy 6...