The Coca Cola Email Scam

by Rob Anspach | Sep 18, 2018 | Warning | 0 comments

Dear Esteemed Winner, Your email has won you $10,000,000.00 (Ten Million US Dollars) in the Coca-Cola Worldwide 2018 promotions. Your email was selected in our random Computer draw of valid emails sponsored by the Coca-Cola Company, Microsoft, and Hotmail. Yahoo,...

Too Many Choices Lead To Consumer Meltdown

by Rob Anspach | Aug 12, 2017 | Marketing, Storytelling, Trust Creation | 0 comments

Great concept or a lesson in patience? Now instead of 8 choices of drinks, you have 300 and each person in line has to scroll through every flavor to see what they want. As I’m standing about 5th in line the kid at front is being a mixologist (trying to put...

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