Marketing Versus Branding
Marketing and branding, while often used interchangeably, are distinct concepts with unique roles in the business world. Let’s explore their definitions, differences, and interplay. Definitions: Marketing refers to the actions a company takes to promote and sell...
The Drawbacks of Dual Personality Branding
Dual personality branding, or the strategy of a company presenting itself through multiple brands, has become an increasingly popular approach in the highly competitive business environment. While this strategy can offer significant advantages, such as catering to...
What Is Brand Infiltration?
Brand infiltration is a contemporary marketing strategy where companies subtly introduce their products or brands into different areas of consumers’ lives without them being overtly aware of it. This approach contrasts with traditional advertising methods, which...
E-Heroes – Ep 224 – How To Start A Cult
Welcome to E-Heroes, the interview series for entrepreneurs. Rob Anspach interviews Jody Raynsford on consistency, alignment, Joe Sugarman, journalism, branding, copywriting and the difference between US and UK marketing. DISCOVER HOW TO IMPROVE YOUR SUPERPOWER… Each...Download The Latest Episode
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The CEO of TheBueFish.com with his copy of #LessonsFromTheDojo
Protect Yourself Against Fraud, Nuisance Calls & Downright Phony Scams – read…
Protecting The World Against Fraud, Nuisance Calls and Downright Phony Scams
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