Lead gen
Prospects To Sales
Not everyone is a lead. Many companies make the mistake of marketing to everyone when they should be focusing on those truly interested in their product or service.
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Acquiring leads is one of the main objectives of any business. Companies dedicate large amounts of resources to lead generation. The truth is, if your prospects are not ready to buy what you are selling, you will find it difficult to make sales.
From Rob Anspach (Anspach Media)
Why Lead Gen?
“Anyone who breathes” is not the criteria any business should be using to label a prospect. And thinking that everyone on social media that likes, comments or shares your posts is a potential client will only lead to frustration and lots of wasted time. The goal is to understand your avatar (that precise image of your ideal client) and focus on them exclusively. This will enable your company to generate better leads, referrals and profit.