by Rob Anspach | Feb 10, 2026 | Google, SEO |
Over the years, I’ve watched businesses chase Google reviews like they were the golden ticket to online visibility. “Get more stars.”“Get more reviews.”“Embed them on your website.” And for a long time, that strategy made sense. Reviews built trust. They helped...
by Rob Anspach | Feb 6, 2026 | Google, SEO |
Last night I got into a heated debate with an SEO company about Google, Google Business Profiles, and how the game has changed. And like clockwork, they pushed back hard when I said something I’ve been telling clients for years: Google Business Profiles simply aren’t...
by Anspach Media | Feb 2, 2026 | SEO |
The Decline of Google Business Profile And Why Businesses Aren’t Asking for Google Reviews Like They Used To There was a time when Google Business Profile was the holy grail for local businesses.Claim your listing.Get reviews.Show up on the map.Phone rings. Life is...
by Rob Anspach | Feb 2, 2026 | SEO, Trust Creation |
Every few months, someone posts about an SEO tool raising prices.And right on cue, others rush in to justify it. “This feature is worth it.”“You need competitive data.”“It’s still cheaper than hiring an agency.” Maybe.But here’s my reality… I left SemRush years ago....
by Rob Anspach | Jan 3, 2026 | SEO |
Look, I’ve been in this game a long time. Long enough to see the good, the bad, and the “holy hell, how are they still in business?” And every time someone gets burned, it’s usually because they didn’t ask the right questions up front. So before you hand over your...
by Rob Anspach | Nov 28, 2025 | SEO |
The Rise of the “Gurus” Who Saddle-Whip Their Competitors…And Why the Industry Is Finally Pushing Back Let’s talk about a growing problem in the marketing and SEO world… the rise of self-proclaimed “gurus” who build their brand not on results, not on...
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