by Anspach Media | May 18, 2026 | Google, Marketing |
Remember when Yelp and Google reviews used to matter? When every business begged customers to leave a glowing five-star rating… And every “reputation expert” swore it was the secret to success? Yeah… that was cute. These days, Yelp is a ghost town of angry keyboard...
by Rob Anspach | Feb 10, 2026 | Google, SEO |
Over the years, I’ve watched businesses chase Google reviews like they were the golden ticket to online visibility. “Get more stars.”“Get more reviews.”“Embed them on your website.” And for a long time, that strategy made sense. Reviews built trust. They helped...
by Rob Anspach | Feb 6, 2026 | Google, SEO |
Last night I got into a heated debate with an SEO company about Google, Google Business Profiles, and how the game has changed. And like clockwork, they pushed back hard when I said something I’ve been telling clients for years: Google Business Profiles simply aren’t...
by Anspach Media | Aug 12, 2024 | AI, Google |
AI can significantly benefit Google Ads in various ways, enhancing both the efficiency and effectiveness of advertising campaigns: Automated Bidding Strategies: AI can optimize bids in real-time based on a multitude of factors, such as user behavior, device, time of...
by Rob Anspach | Aug 28, 2022 | Google |
Google, Facebook & Yelp have made it so mainstream to leave reviews that people leaving reviews don’t even think they could get themselves sued. What these people don’t realize is that leaving an opinionated review with no facts is akin to libel (defamation in...
by Rob Anspach | Feb 11, 2022 | Blogging, Book Publishing, Digital Advertising, Discipline, Email Marketing, Google, Marketing, Podcast / Interviews, Social Media, Video |
Yeah I know that’s kind of a bold statement, as I really don’t know you or your business. But…I bet it’s true nonetheless. Your marketing is dismal…and standing on a street corner shouting at people is probably your best bet. Now you might be thinking, “who does...
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