The Trust Creation Blog

It’s Your Choice

It’s Your Choice

As an entrepreneur, if you have a system that works for you, that makes you money... ...and you give a client a quote based on your system, then they want you to do it a different way...you have a few options. explain to them the quote is based on your system not...

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Personality Marketing

Personality Marketing

Personality Marketing: Using Your Book To Qualify Your Ideal Client. …what Adam Urbanski thought of Rob Anspach and his “Rob Versus” book series.          One of the conversations I am having a lot with clients is about attracting the right audience, that’s actually...

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Social Outing

Social Outing

Have You Been Outed? “Sadly, I have had no choice but to unfriend XXX, some of you know him/her, who (then the person posting shares their reason). And when people lose respect for you then you have to let them go.” Not only have I’ve seen this done to a dozen friends...

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Maximize Your Time

Maximize Your Time

"I just didn't feel like doing laundry so I bought another hamper..." Rich Wilens posted that on Facebook. Rich nailed it. And ironically, it seems it's an epidemic of sorts. People spend money on things so they don't have to take action on other things. Then, when...

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Rethinking Minimum Wage

Rethinking Minimum Wage

MINIMUM WAGE...DOESN'T WORK At $15 an hour that minimum wage has to be passed onto the consumer. Now the costs of everything go up to the point $15 is no longer a living wage. So $20 becomes the minimum wage and when that doesn’t work, it gets raised to $30. Minimum...

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Discovery Calls

Discovery Calls

Rob can we schedule a discovery call? Me: sure but I charge $500 for the call Potential client: huh, aren’t discovery calls free? Me: first thing you’ll discover is I don’t do free Potential client: that’s not how discovery calls work Me: second thing you’ll discover...

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My Rock Bottom Moment

My Rock Bottom Moment

In 1998 after 3 years of having my carpet cleaning business I sent an email to my former boss (who's carpet cleaning biz I left in 1994 to start my own) that I was considering selling the business and would he hire me. That was my rock bottom moment in my...

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