Make It Easy For The Customer

Make It Easy For The Customer

by Rob Anspach | Dec 12, 2018 | Discipline | 0 comments

Walking up to the counter at McDonalds to place my order, and an employee asks me… Sir, if you would like to use our kiosk I’d be glad to offer assistance. Me: No thank you I’ll just order at the counter. Sir, but this is why we have kiosks. Me: Honestly, I hate...
Why Email Open Rates Are False

Why Email Open Rates Are False

by Rob Anspach | Dec 8, 2018 | Email Marketing | 1 comment

Just because an email has been opened doesn’t mean it has been read or engaged upon. To me “open rates” are a fallacy that I don’t subscribe to. They give a false sense that your email is being read by so many. That’s false. Just because...
Email Hell

Email Hell

by Rob Anspach | Dec 3, 2018 | Marketing, Trust Creation | 0 comments

Hey Rob…we noticed you didn’t reply to our last email…so we attached it below so you don’t miss out twice. Me: Unsubscribe. Twenty minutes later… Rob, we noticed you unsubscribed from our list…did you mean to do that? Me replying:...